Pages explained: content pages and landing pages

Your store has two page builders, and they exist for genuinely different reasons. Content pages are for the information every store needs, like About Us and your return policy. Landing pages are for selling one thing to people arriving from an ad. Knowing which is which saves you building the wrong thing, so this guide covers both and the small trap where they overlap.

Which one do you need

	Content pages	Landing pages
Purpose	Information customers look for	Selling one product or offer
Built from	A text editor	Blocks you stack and configure
Address	/pages/your-slug	/page/your-slug
Typical use	About Us, Privacy, Terms, Delivery Policy	An ad campaign, a single-product push
Availability	Every store	Beta, needs enabling

The quick rule: if a customer would go looking for it, it is a content page. If you are going to send people to it with a link and an ad budget, it is a landing page.

Content pages

Open Pages from the sidebar.

What you fill in

• Page Title, such as About Us or Privacy Policy
• URL Slug, which you can leave blank to have it generated from the title
• Page Content, written in a normal editor
• SEO Title and Meta Description, for how the page appears in search results
• Status, Published or Draft

A Public URL with a copy button appears once the page exists, and a draft page shows a clear note that it is not visible to your customers yet.

The pages worth having

Most stores need four, and each one does a specific job:

About Us is the most underrated page in Bangladeshi e-commerce. A first-time customer deciding whether to trust a cash-on-delivery order will read it. Write who you are, where you are, and how long you have been doing this. Three honest paragraphs beat a page of marketing language.

Delivery and Return Policy answers the question that stops people buying: what happens if it does not fit or arrives broken. Say what you actually do, even if the answer is “exchange within three days, no refunds”. Clarity converts better than generosity.

Privacy Policy and Terms and Conditions are needed for Facebook and Instagram shop approval, which is reason enough to write them.

Linking to your pages

Creating a page does not put it in front of anyone. Add it to your footer using a Link list block in the Theme Builder, which is where customers expect to find these.

Deleting a page

The confirmation warns you when the page is currently live, and names the address that will stop working. Take that seriously if the address is linked from Facebook or printed anywhere. Setting it back to Draft is the reversible option.

Landing pages

Open Landing Pages from the sidebar. It is marked Beta and needs to be enabled for your store under Advanced.

A landing page is built from blocks you stack, and crucially it can take the order on the page itself. Someone arriving from an ad never has to reach your normal storefront, browse, or work out how checkout functions.

Getting started

Create a page from a blank page or a template, give it a title, then add blocks. Each page has its own Published or Draft status, a copy link button, and a Duplicate action, which is how you run a second version of a page that already works.

Copying a draft link warns you that it will not work until you publish, which saves the classic mistake of putting an unpublished link into a live ad.

The blocks

Block	What it does
Hero	The big opening image, headline and call to action
Product	One product with its price and buy action
Product Grid	Several products together
Order Form	The order form, right there on the page
WhatsApp Order	An order button that opens a WhatsApp chat instead
Text	Free writing
Image and Video	Media blocks
CTA	A standalone call-to-action button
Countdown	A timer for a deadline
Scarcity	Stock-based urgency, shown only when it is genuinely true
Free Delivery Bar	Progress towards a free delivery threshold
Testimonials	Customer quotes
FAQ	Expandable questions and answers
Trust Badges	Delivery, returns and security reassurance
Payment Badges	The payment methods you accept
Before and After	A comparison slider
Feature Strip	A row of short selling points
Logo Wall	Brand or partner logos
Spacer	Breathing room
Sticky Order Bar	A bar that follows the visitor down the page

Two of these deserve extra attention.

Order Form is the whole point of a landing page. Putting the form on the page removes every step between wanting the product and ordering it, and on mobile that difference is large.

Sticky Order Bar keeps the buy action visible while someone reads. On a long page it is often worth more than anything else you add.

Blocks that hide themselves

Some blocks disappear automatically when they would be dishonest or broken, which is deliberate:

• Scarcity shows nothing unless the stock situation genuinely warrants it.
• WhatsApp Order does not render if you have no WhatsApp number configured.
• Logo Wall, Feature Strip and Payment Badges stay hidden when they have no content to show.

So a block you added but cannot see on the live page is usually empty or not applicable rather than broken.

A landing page that works

The structure that performs well is short and repetitive in the right way:

1. Hero with one clear promise
2. Product with the price visible immediately
3. Feature Strip or Text covering the three things people ask about
4. Testimonials for proof
5. FAQ answering the objection that stops the sale
6. Order Form
7. Sticky Order Bar throughout

Resist adding more. A landing page is not a homepage, and every extra block is another chance for someone to leave.

The two addresses, and the one trap

This catches people, so it is worth being precise.

• Content pages live at /pages/your-slug, with an s.
• Landing pages live at /page/your-slug, without one.

Because merchants naturally think of both as “my pages”, the two systems share a slug namespace in practice. If a visitor lands on the wrong one of the two addresses, and a page with that slug exists in the other system, your store redirects them permanently to the right one.

So a mistyped or half-remembered link still reaches the right page. What you should not do is deliberately create a content page and a landing page with the same slug, since only one of them can own that address.

Common questions

What you notice	Why
Landing Pages is not in your sidebar	It is Beta and needs enabling under Advanced
Your page link does not work	The page is still a Draft. Publish it first
Nobody visits your About page	Nothing links to it. Add a footer link list in the Theme Builder
A block is not visible on the live page	It is empty, or it hides itself when not applicable, like Scarcity or WhatsApp Order
A page address stopped working	The page was deleted. The delete warning names the address for this reason
You landed on a different page than expected	The two systems cross-redirect when a slug exists in the other one
The WhatsApp Order block does nothing	No WhatsApp number is set up in Integrations

In the mobile app

Both are in the merchant app under More. Pages handles your content pages, and Landing pages is a full native block builder. Landing pages appears only if the feature is enabled for your store.

Tips

• Write your four content pages in your first week. They take an hour and they are what Facebook shop approval asks for.
• Put real detail in About Us. On a cash-on-delivery store, trust is the product.
• State your return policy plainly, even if it is strict. Ambiguity loses more sales than a firm policy does.
• Use one landing page per campaign, and duplicate the one that works rather than editing it.
• Always open a landing page on your phone before you spend money sending traffic to it.
• Publish before you paste the link into an ad. A draft link goes nowhere.

What’s next

For step-by-step instructions, see content pages and landing pages. To link your pages into your footer, see appearance and Theme Builder explained.