Store settings explanations

Settings is a short page you visit rarely, which is exactly why it is worth reading once properly. Most of what is here gets set during your first week and then quietly shapes everything customers see: the name at the top of your store, the address printed on your invoices, and the language your shoppers read. This guide covers every field, and just as usefully, where to find the settings people expect to be here but are not.

Where to find it

Open Settings from the sidebar. Everything sits in one column of cards, with a single Save button at the top right.

That save button covers the whole page. Change your store name, your language and your contact email in one visit, and one press saves all three. Nothing saves as you type, so leaving the page without pressing Save loses your changes.

Basic Information

Store Name is what appears in your store header, on invoices, in browser tabs and in the SMS your customers receive. Write it the way you want customers to say it out loud. This is a display name, not your web address, so changing it does not change your link.

Store Logo shows in your storefront header and on your invoices. A wide logo with a transparent background works best, since it has to sit in a header bar rather than a square.

Favicon is the small icon in the browser tab. 32 by 32 pixels is the size to aim for. Use a simplified mark rather than your full logo, because at that size any detail turns to mud. It is a small touch that quietly makes a store look established.

Display store name with logo only appears once you have uploaded a logo, and it decides whether your store name sits beside the logo in the header. Turn it off when your logo already contains your name, and leave it on when the logo is just a symbol.

The two language settings

These are two separate settings and people mix them up constantly, so it is worth being clear about which is which.

Setting	Who it affects
Dashboard Language	You and your staff, inside the admin dashboard
Storefront Language	Your customers, on your public store

They are completely independent. You can run your dashboard in English while your customers see Bangla, which is a common and sensible combination.

Dashboard Language applies the moment you save, so the page around you switches language immediately.

Storefront Language changes your store into either English or Bangla for everyone who visits. This is a single choice for the whole store rather than a language switcher, so pick the language your actual customers read.

Note: Storefront Language does one more thing that is easy to miss. Your order status SMS messages are sent in whichever language it is set to, using your Bangla or English template for that status. If your customers get English texts when you expected Bangla, this setting is the reason.

SEO & Contact Info

Site Description is the couple of lines that show under your store name in Google results and when someone shares your link on Facebook or WhatsApp. You get 300 characters, with a counter under the box.

Write it for a human, not for a search engine. “Handmade leather bags, delivered anywhere in Bangladesh” does more work than a list of keywords, because the person reading it is deciding whether to tap.

Contact Phone appears in your storefront footer, so customers can reach you. Contact Email is for customer enquiries. Both are optional, but a store with no visible way to contact a human looks risky to first-time buyers, and in a market built on cash on delivery that matters more than usual.

The three addresses

This is the part of the page that surprises people. There are three address fields and they do different jobs.

Field	Where it appears	If you leave it blank
Store Address	Your storefront, for customers	Nothing shows
Invoice Address	Printed on invoices and receipts	Your store address is used
Shipping Label Address	The sender address on shipping labels	Your store address is used

Most merchants only need the first one. The other two exist because those three addresses are genuinely not always the same. Your shop front is where customers visit, your business address is what belongs on an invoice, and your warehouse or pickup point is where a returned parcel should go back to.

Fill in the extra fields only when they differ. Leaving them blank is not an unfinished setting, it is the sensible default.

Partner

This card only appears if your store is linked to a partner, and it shows their name and level. Remove Partner unlinks them.

Removing a partner does not affect your existing subscription. Your store, your plan and your data all stay exactly as they are.

Account access

A link near the bottom, with a badge showing how many requests are waiting. This is where you decide which partners may manage your store on your behalf.

The page has two parts. Requests lists partners asking for access, each with the reason they gave and when they asked, and you can Approve or Deny each one. Approved partners appear as active access, and you can Revoke any of them at any time. There is also an access log recording what happened and when.

Take these requests seriously. Approving one lets that partner work inside your dashboard as though they were you, which is genuinely useful when someone is setting your store up for you, and genuinely a problem if you do not know who asked. If you do not recognise the name, deny it. A real partner will call you.

Account

One button: Log out. It ends your session on this device only, so your staff and your storefront are unaffected.

What is not on this page

Half the questions about Settings are really questions about a different page. Here is where the rest lives:

What you are looking for	Where it actually is
Your web address or a custom domain	Advanced → Domain Management
Colours, fonts, layout, homepage sections	Theme Builder
Payment methods	Integrations → Payment
Delivery charges, zones, couriers	Delivery Settings
Google Analytics, Meta Pixel, WhatsApp button	Integrations
Your plan and billing	Subscription
Staff, customer accounts, SKU, POS, coupons	Advanced

The Advanced page

Worth knowing about, because it is where the optional features hide. Each one is a switch, off by default, and turning it on adds that feature to your dashboard:

Feature	What it adds
User Management	Customer sign-in, order history and wishlists
Staff Management	Team members with roles and permissions
SMS Settings	Credits for order updates and login codes
Coupons	Discount codes with targeting and limits
SKU / Inventory Codes	Stock codes on products and variants
Point of Sale	In-person sales with printed receipts
Wholesale & Bulk Pricing	Minimum quantities, pack sizes, quantity breaks
Domain Management	Custom domains and domain registration

Leave off whatever you do not need. Every feature you switch on adds something to your sidebar, and a simpler dashboard is a faster one to work in.

Common questions

What you notice	Why
Your changes vanished	The page has one Save button at the top. Nothing saves automatically
The store name changed but the web address did not	They are separate. The address lives in Domain Management
Customers see English when you wanted Bangla	Storefront Language is set to English. Dashboard Language does not affect it
Order SMS is going out in the wrong language	Same cause. Storefront Language decides which SMS template is used
The name toggle beside the logo is missing	It only appears once a logo is uploaded
Invoices show your shop address instead of your business one	Invoice Address is blank, so it falls back to the store address
A partner appears in your dashboard	They have an approved access grant. Revoke it under Account access
The Theme or Customize section is not here	Colours, fonts and layout all moved to the Theme Builder

In the mobile app

The merchant app has the same settings under More → Settings, including your store details, both language settings, and the Account access screen for approving or revoking partner requests. There is also a notifications screen for controlling the alerts the app sends you.

Tips

• Do this page properly once in your first week. It takes ten minutes and then you rarely touch it again.
• Set the site description before you share your link anywhere. It is what people read in the preview when deciding whether to tap.
• Put a real phone number in the contact field. On a cash-on-delivery store, a visible number is a trust signal, not just a support channel.
• Only fill in the invoice and label addresses if they genuinely differ from your store address.
• Check Account access whenever the badge shows a pending request, and deny anything you do not recognise.
• After changing your logo or favicon, open your storefront in a fresh tab to see it the way a customer will.

What’s next

For individual topics in more depth, see store name, logo and info, SEO and contact info, language settings, partner access and permissions, customer accounts, and staff accounts.